Let the goose out.

a hard seltzer that refuses to take itself seriously.

Silly Goose wanted a seltzer you notice from across the cooler. We built the brand around a goose in oversized shades and a bubbly wordmark, then gave each flavor its own color world: purple and yellow for passionfruit, sunshine and green for pineapple, hot pink and green for watermelon. We explored two label directions, a bold goose portrait and an illustrated pattern, so the line can grow without losing the joke.